A brand system your whole team can administer
Most brands drift over time: a logo applied here, an unapproved colour there. We build a single, documented system instead, in which logo, palette, typography and voice are related to one another, so that you present consistently on every screen and in every room.
Every element of your brand, in one system
A brand is considerably more than a logo; it is a system. Below is what we produce, and how each element holds your appearance steady across the whole of the business.
- 01
Logo system
A mark that scales
A primary logo together with considered variants, legible on a handset, on signage and as a browser icon alike.
- 02
Colour & type
Palette and typographic pairing
We establish a core palette and a typographic pairing, each with defined rules of use, so every page remains precise and recognisable.
- 03
Voice & messaging
Language that sounds like you
We define your tone, your principal phrases and your positioning line, so that web copy, correspondence and advertising speak with one voice.
- 04
Brand guidelines
A reference your team can rely on
Every rule is recorded in a single concise document that new colleagues and external partners can follow without supervision.
- 05
Asset library
Files prepared for use
Source files, icons and templates are held in one place, so the correct logo is always to hand and presentations remain on brand.
- 06
Web-ready tokens
Design prepared for implementation
Colour and typography are handed to your website as defined code values, so the brand you approve is the brand that appears in public.
Four defined stages, nothing concealed
The plan, the dates and the work in progress are visible at each stage, which keeps the engagement accountable and simple to follow.
Read our full process- 1
Discovery
We begin with a focused workshop covering your market, your customers and what distinguishes you. Strategy precedes any design work.
- 2
Direction
We present two or three distinct routes and you select one. There are no open-ended revision cycles, and the reasoning behind each choice is explained.
- 3
System build
The chosen route becomes a complete system in which logo, colour, typography and voice are related to one another by design.
- 4
Handover
You receive the guidelines, the source files and the web values. We brief your team, after which the brand is yours to administer.
Common questions
Uncertain where a brand renewal begins? Write to us. You will receive a considered answer rather than a sales approach.
Do we require a complete rebrand?
Not necessarily. Many clients retain their name and renew the system around it. We first establish what already performs well, then address only the shortcomings.
Can the brand connect to our website?
Yes, and that is precisely the intention. Colour and typography are handed to the build as defined code values, so the site and the brand remain in agreement.
How long does the work take?
A focused brand system follows a short, agreed schedule. You receive a plan with dates at the outset, and each milestone carries a deliverable you can review.
Ready for a brand that holds its message?
Tell us your objective and we will map the most direct route to a brand system your team can administer, and one that transfers straight to your site.